POLICIES

AI Use and Related Policies

  • AI tools assist with research, drafts, variations, repurposing, and QA. All strategy, ideas, final copy, and design decisions are directed, edited, and approved by Monica.

  • Nothing is published without Monica’s review and fact-check.

  • No member names, contact details, payment data, or other private information go into consumer AI tools.

  • The U.S. Copyright Office has concluded that work generated purely from prompts is not copyrightable, while human-made work that includes or is assisted by AI can be (Copyright Office, Part 2 report).

  • Logos, brand marks, and core brand assets are made by Full Send, so clients can own and protect them.

  • The FTC's 2024 rule bans fake reviews and testimonials, including AI-generated ones and those from people with no real experience of the business (Hogan Lovells summary). Rule: Testimonials may be lightly edited for length, with the member's approval.

Operational Policies

  • Clients agree to a three-month minimum initial agreement

  • Clients agree to a one-time onboarding fee, as outlined below

  • Monthly retainers are paid in advance

  • Clients define one primary client contact for Monica

  • Two rounds of revisions per deliverable will be accepted

  • Monica will provide clearly-defined deliverables and turnaround times

  • Photography and video will be client-provided wherever possible

  • There will be separate pricing for out-of-scope work

  • Monica will provide a defined communication window, not unlimited availability

  • Monica will provide a repeatable monthly reporting process

Onboarding Fee

A one-time fee will be paid before work begins,and produces assets the client keeps. Here is what’s included with the onboarding fee:

  1. One-hour discovery session

  2. Brand review and marketing audit (website, email systems, Google Business Profile, reviews, social media channels, etc.)

  3. AI search visibility audit

  4. Competitive snapshot of nearby competitors

  5. Brand voice analysis

  6. Account access and tech setup as needed

  7. First 90-day strategic plan and content calendar