PACKAGES
A wise man once said, “Above all, keep it simple.”
Let’s do that. There are three package options below. Package #1 gives you stuff. Package #2 gives you more stuff. Package #3 basically makes us best friends.
Check ‘em out.
Package 1: Marketing Essentials
Best For: Established businesses that need consistent marketing and a professional presence. If your marketing is sporadic, taking up your time, or generic AI, this package is for you.
You’ll Get:
A quarterly marketing plan with a 90-day priority list
Monthly marketing calendar (promotions, seasonal moments, member events)
Brand consistency and professionalism
One active priority at a time, based on goals:
Example A: monthly newsletter, Google Business Profile updates, seasonal promotion with graphics and landing page
Example B: website content refresh, one blog, and social content packaged for your team to post
AI-assisted, human-led marketing
Monthly report: what ran, what worked, what’s next
Monthly 30-minute check-in, and unlimited communication access via email
Package 2: Marketing Growth Partner (* MOST POPULAR *)
Best For: Growing businesses that want someone actively running campaigns. If your leads are slipping through the cracks, you want additional revenue, or a better way to keep members for the long run, this package is for you.
You’ll Get:
A quarterly marketing plan with a 90-day priority list
Monthly marketing calendar (promotions, seasonal moments, member events)
Brand consistency and professionalism
Two active priorities at a time, based on goals:
Example A: a member retention and referral program, more robust social media campaigns, AI search visibility tune-up
Example B: lead magnet production, landing page creation, email marketing campaign, graphics, video clips from client footage, lead follow-up sequence
AI-assisted, human-led marketing
Monthly report: what ran, what worked, what’s next
Monthly 60-minute strategy session, plus a priority response window
Package 3: Outsourced Marketing Department
Best For: Businesses that need a head of marketing, overseeing every initiative. If you have multiple locations, a large facility with several programs, outside vendors to coordinate, or a disconnected team of people sporadically handling marketing tasks, this package is for you.
You’ll Get:
Annual marketing plan and budget recommendations, reviewed quarterly
Quarterly business review with the owner, tied to membership and revenue goals
Creative direction across all channels and locations
Brand consistency and professionalism
Brand system upkeep: voice guide, prompt kit, templates, and asset library
Oversight of outside vendors (paid ads, photographers, printers, web developers)
A full marketing program, based on goals:
Example A: Items listed in above packages
Example B: member lifecycle email automation, website conversion improvements, and a coordinated photo shoot with an outside vendor
Example C: a new program launch, partnership and sales materials, reputation management, and a staff training workshop
AI-assisted, human-led marketing
Monthly report: what ran, what worked, what’s next
Bi-weekly check-ins, and highest-priority response window.
““AI can do it all” is the marketing equivalent of “lifting weights will make you bulky.” FFS. We’ve lost the plot.”
Add-On Services
Retainer clients can choose to add on services as needed. Options include (but are not limited to) things like:
Marketing audit
“Content rescue” (audit and rewrite of AI-generated content)
Website or landing page redesign
Email automation workflow setup
Lead magnet and/or case study creation
Team training workshops
Brand voice and AI prompt kit
Video repurposing bundle
Social media scheduling
☝️ Don’t forget that girl math applies here: Upgrade at any time and spend more to save more.
Frequently Asked Questions
I don’t know where to start. Can you help me?
Nope, you’re on your own. Kidding. OF COURSE I can help you. Book a call and let’s talk about your goals for business growth.
Is there a minimum agreement term?
The minimum agreement term is 90 days. This is just enough time for you to become lowkey obsessed with your results and watch the needle start moving for your business. The longer we work together, the more results compound.
How does payment work?
Monthly retainers and add-ons are paid monthly in advance. Without payment, no soup for you.
Do you use AI?
Yes, I use AI for tasks that make me more productive (read: save more time that I can give back to you). These are things like research, repurposing, summarizing, drafts, etc. I also strongly believe in identity-based content. This means publishing things that show the human side of your business (e.g. who you are, what makes you different, your values, etc.) With all the robot content out there, companies that employ identity-based content win in the long run. So other than using AI for productivity, you can rest assured that ideas, core messaging, brand elements, concepts, reviews, and approvals are all created by a human to uphold the integrity and promote the success of your business.
Can I request revisions and updates along the way?
Absolutely. You get the final thumbs up on all projects. Expletives are allowed (e.g. “I fucking love this.”) If needed, you can request up to two rounds of revisions per deliverable.
Who supplies photos and video?
If you already have high-quality visual assets like photos and video, we can (and should!) use those. If your favorite photos were taken with an iPhone 3, we are not using it. Don’t worry if you don’t have usable assets yet. We’ll come up with a plan to get you a vault of them.
Is ad spend included in package pricing?
Full transparency: I’m a big believer in the concept of “strict before kipping, organic before paid.” Paid advertising is something we can discuss as part of your discovery session, but it’s not the main thing we’re using to get you results. We might never utilize paid ads for growth. We might add them eventually. If it ends up being something we choose to include in your deliverables, the cost of ads is not included in the package pricing.