HOW I USE AI

AI can do a lot of things. But it can’t replace the things that make us human. And humans are getting pretty damn good at recognizing companies taking the “lazy marketing” AI route.

That’s why my work is AI-assisted, but human-led.

What does that mean?

It simply means I use AI for tasks that make me more productive (read: save more time that I can give back to you), like research, repurposing, summarizing, drafts, etc.

I also strongly believe in identity-based content. This means publishing things that show the human side of your business (e.g. who you are, what makes you different, your values, etc.) With all the robot content out there, companies that employ identity-based content win in the long run.

So other than using AI for productivity, you can rest assured that ideas, core messaging, brand elements, concepts, reviews, and approvals are all created by a human to uphold the integrity and promote the success of your business.